On September 4, 2025, the Neshat Village in Zafaraniyeh, Tehran, hosted Iran’s first TEDx event dedicated to fashion and design. Titled “Edgy Flow”, the event was held under official license from the global TED organization, in collaboration with the Iranian Apparel Brands Association and a group of leading professionals in

Naghmeh Kiumarsi, a prominent Iranian fashion designer, captivated international attention once again at the 2025 Cannes Fashion Week by unveiling a collection inspired by the traditional attire of 12 Iranian ethnic groups. This collection featured garments reflecting the heritage of Qashqai, Kurdish, Turkmen, Bandari, Mazani, Gilaki, and several other Iranian

If you take a look at the carpet beneath your feet—provided it’s not a modern design—you’ll likely spot one of the Shah Abbasi floral motifs. A heart-shaped circle at the center of the flower, with a rounded form and inward spirals, stands in beautiful contrast to the sharp-edged leaves around