Naghmeh Kiumarsi
Iran's heritage, stitched into the present.

Naghmeh Kiumarsi is a third-generation designer who has spent more than two decades giving Persian calligraphy, poetry, and craft a place in contemporary womenswear. Her work has travelled from her Tehran atelier to the runways of Milan and Cannes.

Years in design
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Generation designer
3 rd
Countries exhibited
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Instagram community
0 K+

The Story

Naghmeh Kiumarsi began designing before she could name it as a career. She started sketching at five and learned embroidery at twelve, an early education in patience, precision, and the primacy of the hand; values that still govern her studio today.

In 2003, she launched her own label with a first line of scarves and manteaus, forty pieces that sold out within two hours. As a third-generation designer, she draws on 2,500 years of Iranian visual culture: Persian calligraphy, arabesque (eslimi) motifs, literary references, and poetry rendered sometimes as illustration, sometimes as a felt rhythm inside a garment’s construction.

Her work has since travelled from Tehran to Karlsruhe, Munich, Edinburgh, Dubai, Milan, and Cannes, always returning to the same premise: that clothing can carry a culture’s history and identity, and still be beautiful enough, and well-made enough, to be worn every day.

“Given the rich history and culture of my country, we have a great deal to say through art. My mission is to show that richness to the world, for as long as I can.”

— Naghmeh Kiumarsi

Two decades, in order.

Age 5–12
A childhood in drawing and thread
Kiumarsi begins sketching at five and learns embroidery at twelve — an early education in patience and hand-craft that later becomes her design philosophy.
2003
The label is founded
Launches her business and debut collection of scarves and manteaus in Tehran, establishing the idea that clothing can narrate history, poetry, and identity.
2007
First show abroad
Stages her first international fashion show in Karlsruhe, Germany — the beginning of a European presence.
2010
World Food Programme recognition
Designs and donates the 'Tree of Life' piece to the United Nations World Food Programme in Iran, later recognised with a certificate of appreciation for her contribution.
2011
Entry into the Gulf market
Presents work to Harvey Nichols and Galeries Lafayette in Dubai, securing placement and beginning a long regional retail relationship.
2013
"Blue Orange Love," Munich
Takes part in the Blue Orange Love fashion show in Germany, deepening ties with European fashion circles.
2015
Edinburgh & a museum acquisition
Shows at the Edinburgh Iranian Festival. Two pieces from the collection are later acquired by National Museums Scotland for its permanent World Culture collection.
2015
International Visitor Leadership Program, USA
Selected by the U.S. Department of State's Bureau of Educational and Cultural Affairs to take part in its International Visitor Leadership Program on Women Entrepreneurs.
2016 – 2017
Design as social responsibility
Designs and donates garments for Mahak Charity's children's cancer initiatives, and sponsors uniforms for Iran's national women's hockey team two years running.
2017
Brand registered in Germany
Formalises the label's international footprint, registering the independent brand in Germany and formalising collaborations across Europe.
2022
"Orosi," Leila Heller Gallery, Dubai
Unveils Orosi, a Nowruz collection at Leila Heller Gallery, translating the coloured lattice-glass windows of traditional Iranian architecture into cotton, wool, and silk
2023
Milan Fashion Week
Presents The Garden of Shah Abbas's Flowers, a twelve-look collection in raw silk and termeh honouring Safavid-era motifs.
2025
Cannes Fashion Week
The Brilliance of Iranian Ethnic Attire reinterprets the dress of twelve Iranian ethnic communities for an international audience.
Signature Collections

Three collections of telling one story.

Nowruz · Dubai, c. 2022

Arsi

A Nowruz collection in cotton, wool, and silk, drawn from the colour and geometry of orosi — the latticed, coloured-glass windows of traditional Iranian architecture.

Ready-to-wear · Milan, 2023

The Garden of Shah Abbas's Flowers

A tribute to the Safavid era, built around the Shah Abbasi floral motif — the same stylised narcissus that has moved across Persian carpets for centuries. Twelve looks, raw silk and termeh, one idea: unity found through contrast.

Runway · Cannes, 2025

The Brilliance of Iranian Ethnic Attire

Twelve Iranian communities — Qashqai, Kurdish, Turkmen, Bandari, Mazani, Gilaki and others — reimagined not as folklore, but as a living culture still worth wearing.

“A tribute to the history and culture of Iranian women, and a reinterpretation of twelve garments from various Iranian ethnicities.”

A place in the archive, not just the season.

In 2015, two pieces from Kiumarsi’s work entered the permanent World Culture collection at National Museums Scotland: a yellow velvet jacket printed with a pattern of miniature-style portraits, and a yellow-and-purple velvet top with two contrasting patterns, both made around 2014. Both were acquired following her presentation at the Edinburgh Iranian Festival.

They remain catalogued in the museum’s archive today (object numbers V.2015.15.1 and V.2015.15.2), marking one of the few instances of contemporary Iranian fashion entering a national collection.

OBJECT — Jacket, woman’s
Yellow velvet, cotton lining
Miniature-style portrait print
Iran, Tehran · c. 2014
Object no. V.2015.15.1 · National Museums Scotland

OBJECT — Top, woman’s
Velvet, cotton lining
Miniature-style portrait print
Iran, Tehran · c. 2014
Object no. V.2015.15.2 · National Museums Scotland

Design as a form of responsibility.

For Kiumarsi, a well-made garment is already a form of responsibility. to the person who made it, the person who wears it, and the culture it draws from. That instinct doesn’t stop at the studio door.

2016

Mahak Charity

Designed and donated garments to support children undergoing cancer treatment.

2016 – 2017

National Women's Hockey Team

Designed and sponsored uniforms for Iran's national women's hockey team, two seasons running.

2019

Qeshm Marathon

Designed the official T-shirts for the Qeshm Marathon and supported the event as a sponsor.

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Society for Protecting the Rights of the Child

Provided financial support to the Society for Protecting the Rights of the Child, recognised with a formal letter of appreciation.

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Behnam Daheshpour Charity

Took part in events and charity initiatives organised by the Behnam Daheshpour Charity in support of cancer patients.

Ongoing

Sustainable by design

Every collection is built on the same premise: durability over disposability, in resistance to fast fashion cycles.