EDGY FLOW – A Comprehensive Report from TEDx Alef Tehran

On September 4, 2025, the Neshat Village in Zafaraniyeh, Tehran, hosted Iran’s first TEDx event dedicated to fashion and design. Titled “Edgy Flow”, the event was held under official license from the global TED organization, in collaboration with the Iranian Apparel Brands Association and a group of leading professionals in the country’s fashion industry. During […]

The Brilliance of Iranian Ethnic Attire at the Cannes Festival

Naghmeh Kiumarsi, a prominent Iranian fashion designer, captivated international attention once again at the 2025 Cannes Fashion Week by unveiling a collection inspired by the traditional attire of 12 Iranian ethnic groups. This collection featured garments reflecting the heritage of Qashqai, Kurdish, Turkmen, Bandari, Mazani, Gilaki, and several other Iranian communities—reimagined through a blend of […]

Flowers of Shah Abbas Garden / Milan Fashion Show

If you take a look at the carpet beneath your feet—provided it’s not a modern design—you’ll likely spot one of the Shah Abbasi floral motifs. A heart-shaped circle at the center of the flower, with a rounded form and inward spirals, stands in beautiful contrast to the sharp-edged leaves around the border, creating a unique […]

Naghmeh Kiumarsi’s Exhibition at the Swiss Embassy

Naghmeh Kiumarsi’s Exhibition at the Swiss Embassy

On May 13, 2016, Iranian fashion designer Naghmeh Kiumarsi presented her works at a private gathering held at the Swiss Embassy. The event, hosted in an intimate setting, offered a unique opportunity for her artistic collection to be presented to art enthusiasts and special guests. Hosting such gatherings at diplomatic venues reflects the growing importance […]